Instagram Ads Define Market Segmentation

Abstract

The development of the current digitalization era has changed the pattern of humans in communicating with others, to connect others with just one touch in the digital world. The era of digitalization also requires manufacturers to compete in developing their business strategies, especially effective sales promotions to attract many customers. Nowadays, many people use social media to do marketing. One of the social media that is widely used by people in marketing today is Instagram. Instagram is a platform that has paid advertising features or better known as Instagram ads. This study uses a qualitative approach with a descriptive method. In this study, researchers used Instagram as the object of research because, among other social media, Instagram is one of the most popular social media today. In addition, the subject of this research is the features contained in Instagram ads. Instagram ads can help producers to advertise products to be appropriate and on target. So that it can increase brand awareness and sales, and can provide detailed information on people who see ads, ranging from age, gender, location, and time when viewing ads.