The Influence of Internal and External Factors On The Stock Price of PT. Unilever Indonesia On 2014-2021

Abstrak

The purpose of this study is to provide empirical evidence about effect of internal and external factors on stock prices. The internal factors used are profitability with indicators of Earning per Share and Dividend per Share. The external factors used are macroeconomics with indicators of Interest Rates and Inflation. The object of this research is Unilever Indonesia. The data type used is quantitative data, while the data source is secondary data. The sample in this study is the quarterly financial statements of Unilever Indonesia from the period of Q3 2014 to the period of Q4 2021. The final data obtained is 30 samples of financial statements. The data analysis method uses the Partial Least Square (PLS) approach with SmartPLS 3.3.9 software. This study find that internal factors has a significant positive effect on stock prices; and external factors do not affect stock prices.